Augmenting Nature…in Hollywood

Our upcoming presence at Digital Hollywood is likely to be a pivotal moment for Wiggle Planet. For one thing: I’ll be speaking on a panel with the likes of Paul Zak, Garry Hare, Christophe Morin, and Brian Selzer. We’ll be pontificating on brains, “neuro-marketing”, storytelling, and augmented reality.

John and JackieIn addition to this panel, Team Wiglet (John Pathfinder Lester and Jackie Van Winkle) will be doing acrobatic guerrilla marketing, and adding splashes of color among the men with suits. Should be a barrel of fun.

Screen Shot 2015-10-04 at 7.38.17 PMBig execs with deep pockets will be making the rounds and looking for the next big thing. But we planetary wigglers do not expect to show up on their radar screens immediately. Hollywood is still very entrenched in the movie business and the cultural and intellectual zeitgeist that surrounds it. Consider these typical Digital Hollywood phrases: “Hollywood Brand Power: Strategic Concepts in Celebrity and creativity Across Platforms” and “Video Anytime Anywhere: Video Across Platforms – Television, Broadband and Mobile – Understanding the Value Proposition.”

We at Wiggle Planet, LLC have a soft, fuzzy-green sound to our music:

Human beings love life in all its forms; interacting with living things gives us great delight. This is one of the most powerful aspects of our connection to the natural world. Given that, we believe that our innovations in character animation technology, augmented reality, and artificial life are on the verge of bringing us something much more meaningful than what has ever been possible in films, games, and educational software.

Here’s the thing: everyone cares about climate change. Everyone knows that a deeper understanding of nature is a good value proposition for humanity (and business). Everyone cares about education, and many people now believe that school as an institution in America is crumbling at its foundation. We need to build new technology infrastructures that fuse learning, gaming, and socializing. And what better way to address these major seismic shifts than wacky wiggly characters that visit us from the invisible underworld via augmented reality?

I’m half-joking.

Screen Shot 2015-10-04 at 8.19.23 PMAnd half-not joking. It sounds strange, I know. But I’m not known for doing things in a boring way. In all seriousness: we feel like we are in the middle of a convergence – where mobile technology, character animation, big data, and artificial intelligence can be pivoted around a growing interest in environmental awareness.

High Tech and Environmental Education: Strange Bedfellows?

Hell no.

rewerreertert

If you happen to be in LA around October 19-22, we would love to see you at the conference. Stop by and we’ll buy you a coffee. We’ll rub shoulders with celebs (or at least pretend) … and generally make a wiggly racket.

-Jeffrey

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